Faycal Amor creates in 1986 the label Plein Sud that is immediately successful in France and in all Europe. Plein Sud boasts 15 flagship stores, including ones on Paris' Place des Victoires, London's Walton Street and New York’s Greene Street in Soho. The collection also retails in 400 multi-brand boutiques and department stores including Henri Bendel and Barneys. Faycal is so determined to keep quality control, in fact, that he insists on keeping apparel production within Plein Sud's fully-owned factories, and has steered clear of licenses. The Plein Sud look is always searching new harmonies and new fabrics, Fayçal Amor creates collections that perfectly translate his inspiration.