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Basicon is a trouser brand with mulitple aspects, simplicity is it's strong point. Simplicity is the key of construction, manufacturing and finishing of the product, and most of all it is the key of the commercial price. It was studied to reach a wide target of age and typologies of consumers and was made to fit both men and women. The proposal is direct and immediate: cotton twill in two weights for the cold and warm seasons, three garment dyed models in a wide range of colors. Basicon is a brand that aims more to the content than to the form, more to the product than to the label. A brand made exactly for what it shows, a simple trouser made for all day, everyday.